The PLG Handbook:
Make holistic product-led growth your competitive advantage.
Unlock the strategic blueprint to create product-led experiences that convert, retain, and delightâlaying the foundation for a self-sustaining growth flywheel that slashes acquisition costs and builds loyal customer bases.
Start reading. It's free.What is product-led growth?
Product-led growth (PLG) uses the product itself as the main engine for acquiring, engaging, and retaining customers. It gained prominence when companies like Slack, Dropbox, and Zoom demonstrated exponential user-led adoption by building intuitive, valuable products that users naturally discover, adopt, and share without relying on traditional sales or marketing. This book dives deep into how PLG works and how you can implement it effectively.
Why is product-led growth crucial?
B2B customers now expect seamless, immediate B2C-like experiences. Leveraging the product to onboard quickly and reduce costs meets demands for self-service and personalization. As buyers prefer self-education and non-sales interactions, PLG becomes essential for sustainable, customer-centric growth. Whether you're new to PLG or refining your strategy, this book will help you navigate the shift with practical insights and proven frameworks.